We are now witnessing the beginning of what may just be an exponential growth in the use and value of cryptocurrency. With an aggregated Crypto market cap exceeding 100 billion US, the crypto’s have announced themselves loud and clear for anyone who is listening. How will the introduction of viable new currencies operating on non-centralized platforms affect our current financial paradigm? What opportunities are present in the sector while we are only in the infancy of public awareness? What are the differences between the blockchain payment processing system and the conventional central banking approach to settlement? Where or how do interested people go to participate? With over 750 (and counting) digital currencies which ones are the best? What are the differences in user interfaces, SEO digital marketing, coding, and etc? We hope to bring you new and relevant information on a variety of subject matters in these areas and others.
How the Blockchain Could Affect SEO
Blockchain technology is something that is exciting a lot of people in technology. It has the potential to offer a lot of transparency and security in many fields – including online marketing and SEO, and it could be an invaluable fraud-busting measure.
Blockchains help cryptocurrency by ensuring that transactions are recorded in a distributed ledger. This means that there are multiple copies of the database, controlled by different people – and it is possible to check what happened and get an accurate record of everything that is going on. No one person can commit fraud because the value of each exchange is known by many people – and can be verified.
Blockchain could be used to record not just property or currency transfer – but other records – who control a site, and what is on those sites – or their popularity, for example. Digital Marketing is something that could benefit from block-chains because when it comes to SEO and traffic recording, there are some serious issues with fraud. Bot traffic is on an issue, and malware is another thing that is affecting the digital advertising space.
In China, fraud is a serious issue, the same is true in Russia – and in those places, the supply chains for advertising and online marketing are now trying blockchains as a way of improving transparency, and proving that content is being shown to real people.
The experiments are going on with ads right now, rather than with pure SEO, but it’s a small step from SEO Consulting to search marketing and to verify that links aren’t being paid for, that clicks are real, and that bounce rates are true too. These metrics are things that are invaluable in the SEO space, and that could benefit from using a blockchain based verification method.
Adoption right now, however, is slow. While block-chains are big news in crypto currency, Google so far is happy with its own self-contained way of working. It believes that the complex machine learning algorithms that it uses are more than enough to take care of spam links and black-hat tactics within Search Engine Marketing – and it could well be, but so far Google has been fighting a battle where it makes changes, the black hat SEO experts make changes to match, and then they have to counter those counters.
A detailed audit trail of every step of the search marketing process could be the answer to the issues that Google is having. Right now, Google and Facebook are offering a good user experience, and are producing high-quality results. The platforms have a huge amount of reach, and as long as visitors and searchers are getting what they want, the search engines are happy with that. Whether that will be enough long term, however, remains to be seen.
There is a much potential for blockchain technology to improve the way that SEO is delivered, and to identify fraudsters. Who knows – combining block-chains with machine learning and distributed computing could help to produce something where we have a detailed overview of the information on sites –where sites that share facts are rewarded based on their authority, and where those that spread misinformation are squashed. Digital advertising is one part of the equation. Network based, quality content and organic search present similar challenges but on a different level – and the search engine that is able to beat those challenges and get the right information in front of the user at the right time, with a minimum of noise – will be the one that is in the best position to corner the market in the long term.